The Giving Day Data Report was a detailed account of the Giving Day trends through 2015-2020. This became part of a huge marketing push, since this data is coveted by new and recurring Giving Days within the space. Not only did this playbook have to be branded for GiveGab but also for their new owner, EveryAction. Melding the two brands together actually worked out pretty well and gave me a good idea when it came to redesigning the GiveGab brand.