G&C DESIGN
AND FABRICATION
GCDF, or G&C Design and Fabrication, is an automation and technology focused production machining facility. I worked closely with the owner, Brent Carlson, to design a brand, logo and website that represents the high-precision processes that are used to deliver reliable and high quality components. The logo design is inspired by the inserts used in GCDF's turning machines, showcasing shapes that could very well be paths that the tools of the CNC machines create. The color scheme is taken from the gold of the inserts as well as the blue and almond- white color of the machines used.
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Click the link below to take a look at what GCDF can offer.

FINAL BRAND APPEARANCE

DESIGN INSPIRATION

LOGO SKETCHES

COLOR SCHEME

WEBSITE MOCKUP

2 LOGO OPTIONS

FINAL LOGO DESIGN (LEFT) AND TWO ALTERNATE DESIGNS

FINAL COLORED MARK
FINAL BRAND VIDEO
Video clips filmed by Brent Carlson. Video created by Mary-Kate Taylor


MACHINERY ILLUSTRATIONS
Created via Procreate and Illustrator by Mary-Kate Taylor. In the second photo, the reference outlines for the first and second image were provided by Brenton Carlson.